A collection of the best articles about Facebook
In a 2014 study, the Pew Research Center stated that 57% of American adults use Facebook. With numbers like this, it’s no wonder why some of the largest companies use Facebook to interact with their customers.
Whether you are a large multi-billion dollar company, or a small start-up business, or an individual, Facebook is almost a necessity in today’s world to “stay in touch.” If you are new to the world of Facebook, you might have a few questions about how to appropriately set up your account to maximize your social reach and ROI.
Many a blogger has created their own guide on how to best use Facebook and today I am sharing articles from some of the best sites on how to best use Facebook and all of its features.
Best guides for setting up your Facebook account
Some of the best articles to help you set up and run your Facebook account
Mashable has a good blog out there for Facebook beginners. This is a good article for the basics. The article discusses topics such as the timeline, friends, news feed, tagging, liking, etc. If you have never been on Facebook before, read this article first.
Kissmetrics wrote this article a few years ago but the information is still relevant. It discusses some great topics for beginners including what a fan page is, how to use these pages for marketing, and an informative discussion about targeted ads on Facebook. This is great for people just starting out as well as a beneficial refresher for all of us who are already on Facebook.
Best guides for content
What do you post on your Facebook page?
Okay, so now what do you post on Facebook? Are photos a good idea? What about hashtags? Here are my favorite posts about Facebook content.
This SlideShare from HubSpot shows you some of the best content to post on Facebook. Not only do they explain what to put in your post but also when are the best times to post.
INSTANT TIP – Photos encompass 93% of the most engaging posts.
Writtent’s blog shows you the Facebook posts that have garnered some of the most engagement. My favorite part of this blog is you can read the posts, see the pictures, and analyze the posts yourself. This allows you to take your experiences and match them up with these 15 Facebook posts in addition to the short synopsis by the author.
Best guides for images
Effectively use images to increase your social media presence
On Facebook there are many places for images. Starting with your profile picture and including your banner picture and images you post on your timeline, pictures are everywhere. Here are some helpful articles to read on how to effectively use photos and images on Facebook.
If you are a reader of this blog you probably know that I am an avid Buffer blog reader. This might be the most inclusive article for images on all platforms. What is great about this Buffer Blog post is the great minds at Buffer update the post when photo specs change. This post only describes the size for images you post.
This HubSpot blog is a more inclusive infographic for all images on Facebook. What I love about this post is there are specs for all the images you use on Facebook, including your posts, your profile picture, your cover photo, as well as other images. This infographic also shows you the size of videos you upload.
What we’ve learned
There are many ways for you to use Facebook for your company’s marketing. From the set up to the content there is much to learn about Facebook. I hope that you can learn about some of the great parts of Facebook to get you off the ground.
Look in the future for more in-depth articles on how to best use Facebook. Also, we will be putting together a post about these entry-level tips for other social platforms including Twitter, LinkedIn, Google+, etc.
Until next time…