Connecting and Communicating With Your Audience, Part 4 Knowing your audience is key in your business. Have you ever felt all over the place when you're networking and people ask, "who is one person I can connect you with?" When we aren't CLEAR on who our audience is we dread the question. Be ... Read More
Editing: An Investment for Your Business
Connecting and Communicating With Your Audience, Part 3 Having a CLEAR message for your audience is necessary so they understand the WHO, WHAT, WHEN, WHERE, AND WHY. Editing is the process by which you make sure you are CLEAR on these 5 Ws. An editor is one of the most important professionals you ... Read More
The Hard Truth About Publishing
Let's rip this band-aid off... Most authors never make money off their books. However, with a little education and hard work you can be an author who makes money. The biggest thing to understand is publishing matters when you look at how you and your book will make money. Let's take a quick look at ... Read More
What makes a good book?
What makes a good book? It's a question many authors ask themselves. There are many factors which influence the overall quality of a book, but today let's focus on the content of your book. Change the question to what stories/experiences/ideas make a good book. Become CLEAR on your message Over ... Read More
Happy Valentine’s Day!
Colleen and I want to wish you a very Happy Valentine's Day! February is a month for love and this week we have shared ways you can love yourself. At this point, sharing the 7 words for love the Greeks used might just be cliche but these words do a good job at showing the ways we all experience ... Read More
Finding a business coach and knowing what you need
Finding and hiring a business coach (and doing the work) is one of the best returns on investment a business owner can make. Whether we like it or not, our business is always changing and if it isn't we're doomed. When working with the right coach we can learn and navigate the construction ... Read More
Why Write A Book? Important Questions To Ask Yourself
Writing a book is a big decision to make and you need to be prepared to undertake the project at hand. When you are working on your book there are many things to keep in mind but one of the most important things to remember is: WHY! That's right, you will need to ask yourself why write a book? Your ... Read More
Planning and setting goals sets you up for success
I'll be honest, planning and setting goals was never on my "let's have a fun day" list, but I also know when I don't plan I feel completely out of control, and I like to be in control, which is a topic for another day! Whether hoping to land a new job, take a cruise next year, or write a bestselling ... Read More