Social Media Planning, Writing, and Scheduling Doesn't Have to Be Stressful I don't know about you, but if I don't organize my thoughts, create a plan, and write my social media ahead of time, I fail to even do it. (As a business owner, did I just admit this?) Sadly, yes, but I've found a system ... Read More
Who Is Your Ideal Audience?
How does P&G sell their latest Tide product? Who does Disney sell tickets their latest movie to? How does your local coffee shop bring in customers? How do you sell more copies of your book? There are many ways each of these companies reach their customers but the one thing they all have in ... Read More
Social Media Marketing: Increasing Visibility for Authors
I get it, we've said it a million times but it does bear repeating once more. You must treat your book like an entrepreneur would treat their business. Social media marketing is one of the easiest ways authors can use their skills and story to increase their visibility. Make sure your book reaches ... Read More
Facebook Live Videos Build Your Ideal Audience
How to Strategically Use Facebook Live Videos to Build Your Ideal Audience Strategically using Facebook Live can build your audience (but there's work involved)! In my last blog, I provided tips on how you can leverage social media to promote your book: build your audience, be consistent, and be ... Read More
The 4 Major Areas of a Unified Message
What is your unified message? Earlier in the week, Monday to be exact, Colleen shared with us her tips to create a CLEAR message. But what exactly do we mean when we say message? Are we talking about a speech? Your book? Your website? Yes, all of that and more! What is your message then? Everything ... Read More
Organizing Your Social Media Content
Hi there readers! I guess this is the first post on our newly named blog "On Record!" Thanks for reading, and we hope to see you back! Like I said in the last post, I am focusing a little more on the business side of the blog and today's topic sticks to that. Social Media Is Crazy! So much to ... Read More
Six Articles Every Facebook User Should Read
Introduction A collection of the best articles about Facebook In a 2014 study, the Pew Research Center stated that 57% of American adults use Facebook. With numbers like this, it's no wonder why some of the largest companies use Facebook to interact with their customers. Whether you are a large ... Read More
Five Time-Saving Tools for Every Business Owner
The Easiest Tools to Save You Time As a business owner, there are many tasks you perform every day. How can you save yourself time on daily jobs? Here is a list of some great tools you can use to save time and energy working on your business. Social Media Tools Hootsuite Hootsuite is essential ... Read More