When I worked in Corporate America before starting my business in 1996, the office manager told me, “Colleen, the only thing that is constant is change. Nothing stays the same.” Well, the definition of change is to make the form, nature, content, future course of something different from what it is or from what it would be if left alone: to change one’s name; to change one’s opinion; to change course. If I continued to stay the course with Clerical Plus, it probably wouldn’t exist in about a year or so. Now is the time for change! I can either dread it or embrace it. I must welcome this change.
Now, the exciting, but daunting news: leaving my comfort zone and offering services we are skilled at performing, but rebranding Clerical Plus from the ground up after 16 years. It’s like the song from the Sound of Music, “Let’s Start at the Very Beginning…” I literally did not really have to market Clerical Plus for 15 years (I did because that’s what you do), but almost every client obtained during those years was by word of mouth. The phone just rang. How lucky can you be in business for that to happen?
After 16 years in business who would have thought I would be completely redirecting the course of my business. Yes, you must keep learning in business; to do otherwise would be toxic when running a business. I did all the correct things: kept up with technology, took continuing education classes, went to seminars, marketed the business, joined professional organizations, volunteered… Two-thirds of my business – lost in the last year. I want to emphasize it is not about our quality, but the changes in the medical transcription industry. It’s a work in progress!
I’m looking at this new time as a challenge; one that I will overcome! This is our amazing new website; I’m offering new services and I’m starting my second year in business with my business partner, Amy Ostigny, The Strategic Connectors. Putting our expertise of a combined 36+ years of experience allows us to offer services we have always wanted to focus on but never had the time: strategically connecting people to events, people, places, networking, etc. to save them time and money because ultimately time is money, and teaching people about public relations and landing their stories in the media be it TV, video, print, online, or radio. Everyone has stories to share and we want to assist you in discovering your stories and landing in the media so your business grows to the point you want! The Strategic Connectors’ 2015 North American PR Workshop Tour starts in Columbus, Ohio on January 14. For more details click here; we’ll be in 24 cities in the US and Canada in 2015. We’ll add to the list as cities are confirmed.
Follow our blog as we proceed into the future, and its aim is to provide you with humor, helpful hints, industry information, inspirational thoughts, PR topics, more books in our series, “Strategic Winning Tips That Deliver Results… The Series” and more.
“Challenges are what make life interesting; overcoming them is what makes life meaningful.” Joshua J. Marine
[author] [author_image timthumb=’on’]http://yourliteraryprose.com/wp-content/uploads/2014/12/Colleen-use.jpg[/author_image] [author_info]M. Colleen Wietmarschen has owned and operated her own business since 1996. Within three years she was managing a multi-six-figure business. She is a published author and an award-winning writer and loves working with anyone who wants to grow their business, wants help creating a professional image for their business through writing, marketing materials, PR, etc. Colleen believes the written word is still important when conveying your professional image; no matter what. In January 2014, Colleen and Amy Ostigny joined forces and opened The Strategic Connectors, Your Mental Rolodex – connecting you in all things for business and life![/author_info] [/author]