Social Media Planning, Writing, and Scheduling Doesn't Have to Be Stressful I don't know about you, but if I don't organize my thoughts, create a plan, and write my social media ahead of time, I fail to even do it. (As a business owner, did I just admit this?) Sadly, yes, but I've found a system ... Read More
About Colleen Wietmarschen
Become a Better Writer: Read
Connecting and Communicating With Your Audience, Part 5 When you read you become a better writer. But what does reading and writing have to do with connecting and communicating with your audience, you ask? When you read you gain knowledge and find inspiration. It doesn't matter what genre you read: ... Read More
Not Knowing Your Audience is Like Looking for a Needle in a Haystack
Connecting and Communicating With Your Audience, Part 4 Knowing your audience is key in your business. Have you ever felt all over the place when you're networking and people ask, "who is one person I can connect you with?" When we aren't CLEAR on who our audience is we dread the question. Be ... Read More
Editing: An Investment for Your Business
Connecting and Communicating With Your Audience, Part 3 Having a CLEAR message for your audience is necessary so they understand the WHO, WHAT, WHEN, WHERE, AND WHY. Editing is the process by which you make sure you are CLEAR on these 5 Ws. An editor is one of the most important professionals you ... Read More
Language is More Than Just Words
Connecting and Communicating With Your Audience, Part 2 In Part 1 of this series, Connecting and Communicating with Your Audience, I discussed the importance of creating a CLEAR message in a concise manner - be thorough in your message without dragging out your point. Remember, no matter what ... Read More
Be Concise – Your Audience Will Thank You!
Connecting and Communicating With Your Audience, Part 1 Concise: "Expressing or covering much in few words; brief in form but comprehensive in scope." One theme I've come across in my years of business is Bad Messaging Makes Businesses Broke. Statistics by NN/g Nielsen Norman Group state, ... Read More
Essential Documents for Your Author Media Kit
As an author (especially if you self-publish), having a media kit is critical so people can reach you when they're preparing to interview you for their show or magazine article. Think about your media kit this way: it's a business card on your website. By having a media kit, it shows you are a ... Read More
Writing Tips: Three Ways to Become a Better Writer
Writing tips help writers write better. A few years ago, I wrote a blog on the four key ingredients writers should incorporate and become a better writer. Today, I'm going to discuss three additional tips you can consider when telling your story: Write what you like to read. Write daily. Write with ... Read More