As an author (especially if you self-publish), having a media kit is critical so people can reach you when they’re preparing to interview you for their show or magazine article. Think about your media kit this way: it’s a business card on your website. By having a media kit, it shows you are a serious author and realize the importance of your book being a business. If there is an upcoming story relevant to your book, reporters and/or journalists need to find the information fast. When you and your book are ready, chances are you’ll land the interview.
In a previous blog, Peter discussed why it’s important to have a media kit and why you should care. Today, I’m going to provide a list of the important documents to include in your media kit.
Media Kit Essentials
- Author bio
- Author one sheet
- Book cover photo
- Author photo
- Reviews, testimonials, endorsements
- Press release(s)
- Q&A sheet
- Book excerpt
- Information from previous media interviews/articles
While all of these documents are important, I’m going to focus on three today:
- Author bio – This is your chance to present yourself the way you want people to see you. Keep your bio interesting and concise; aim for 100-200 words. It can be hard to write about yourself, but having a well-crafted bio helps readers learn more about what makes you and your book interesting. After you’ve written your bio, run it by a few colleagues or friends for feedback.
- Author one sheet – Your one sheet is a great tool anyone can download from your media page; it’s designed as a user-friendly, quick read. People can skim it for the information they want. Some important items to include in your one sheet are: book title and cover, author name, any publishing details – formats, price, category, genre, ISBN, publication date – to name a few, book description, reviews, your short bio, and contact information.
- Q&A sheet – I’ve been a guest on podcasts over the past year and one item I have found to have handy is a list of questions ready for the interviewer. Bloggers, podcast hosts, and journalists usually don’t read your book so help them out and provide a list of seven to ten questions they can review. Doing so, helps them know what direction the conversation can go.
If you’re putting your media kit together and would like some input or have questions, Peter and I are happy to have a chat.
Until next time,