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Online Media Kit – A Marketing Essential

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Media Kits Makes It Easy for People to Find You!

As an author, one of the most important tasks you can do is create your online media kit. Why? Because it shows you are a professional and take your book seriously, it provides easy access for people who want to interview you or write a story about you, and it controls the your brand as an author. Media kits still play a critical role for promoting your book and your author brand.

Below, I discuss these three aspects and why you should care:

Three top reasons to have a stellar online media kit!

  1. Professional Authority. As you know, Peter and I keep stressing the fact – your book is a business. Like any business, it’s important to be professional and you want people to know where to find you and having your online media kit ready let’s people know you are a professional.
  2. Easy Access. In today’s crazy, busy world, making it easy for people to find your information is really necessary. Having an organized, professional media kit on your author/speaker website helps people find your information if they want to write a feature on you or your book in their article, blog, or on their website. You could call it a one-stop shop for the inquiring minds who want to know!
  3. Consistency in Brand. Your professional image is important and people begin knowing you through your brand; it’s your image for the world to see so staying consistent in your colors, fonts, language, vision, mission and so much more. 

I’ve touched on three of the top reasons an online professional media kit is important for you and your brand. When authors create and share their media kit with the right professionals, they will see their media exposure grow! 

Creating Your Online Media Kit

Creating a professional author media kit is a great way to begin marketing and public relations campaigns. Having a well written, organized, and consistent media kit helps you stand out from others. Your Literary Prose can work with you to begin crafting your personalized, online media kit today! Contact us to learn more about our new media kit program and how we can work with you to secure more media exposure.

About Colleen Wietmarschen

From introverted child to successful businesswoman to triathlete at age 50, finished a duathlon at age 60, violin student at age 54, and completing a 300-mile bike challenge in 30 days, I aim to face any challenge with an open mind.

As a speaker, I enjoy conveying my vast wisdom of business experience; from running a quarter million plus business to restarting after 18 years, believe me, I've seen it all. I like to bring energy to every engagement and inspire the audience with stories interspersed with value-packed knowledge. I also enjoy being a guest on podcast interviews having lots of fun interacting with hosts and sharing information from restarting my business after 18 years to taking up challenges in my 50s, and more!

I love consulting clients and mentoring students inspiring them as they move to their next level - whatever it is for them.

My favorite quote is "Music Makes Us Human." Author Unknown.

20 Tasks to Understand, to Know, to Complete Before Publishing

Follow along with Colleen as she guides you through the 20 tasks all authors should understand, know, and complete before publishing their book. From the planning stages through marketing your book it is important you have a clear understanding on the process.

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