Message is defined as a communication in writing, in speech, or by signals. Whether you're making slides for your presentation or you're putting your marketing materials together, your message must be CLEAR. People want to know what you can do for them or how you can solve their problem(s). Sounds ... Read More
The 4 Major Areas of a Unified Message
What is your unified message? Earlier in the week, Monday to be exact, Colleen shared with us her tips to create a CLEAR message. But what exactly do we mean when we say message? Are we talking about a speech? Your book? Your website? Yes, all of that and more! What is your message then? Everything ... Read More
Your About Page: An Important Part of Your Brand
Hubspot released the following blog on March 14, 2014: "55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?" I know I care and you should too. Yes, the article is a couple of years old, but all the research I've completed shares the same info... The About page is ... Read More
Launching Your Products and Services, Pt. 5
Welcome to the next part of our series, "Launching Your Products and Services!" If you are new to the series, make sure you check out the other four installments of our series, Part 1, Part 2, Part 3, Part 4. First off, I'll start by saying welcome back! Sorry we've been away for a time but we ... Read More