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Five Crucial Points to Consider When Identifying Your Target Market

February 19, 2016 by Colleen Wietmarschen Leave a Comment

Whatever business you offer - coaching, writing, accounting... defining your target audience is the ultimate goal and it does not mean you are limiting yourself; it means you are choosing where to spend your money and time to reach those groups or a certain group on a deeper level. Keep in mind ... Read More

Filed Under: Branding, Business, Marketing, Productivity, Uncategorized Tagged With: clients, customers, demographics, marketing, niche, psychographics, publications, target marketing

Ten Proven Steps for Developing Client Relationships That Last

October 14, 2014 by Colleen Wietmarschen Leave a Comment

During our 20 years in business, one thing has always been in our vision, and our key to success: our focus on the importance of customer service.  We have several long-term clients, and I believe that is because of the customer relationships we have built over the years (as well as our excellent ... Read More

Filed Under: Business, Productivity, Uncategorized Tagged With: client relationships, clients, communication, follow up

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