Audience: a group of listeners or spectators; a group of ardent admirers or devotees. Knowing your audience is key to your business' survival. Whether it's your book, your course, your coaching program... Today, I'm discussing why knowing your ideal audience is key to making your book your ... Read More
Who Is Your Ideal Audience?
How does P&G sell their latest Tide product? Who does Disney sell tickets their latest movie to? How does your local coffee shop bring in customers? How do you sell more copies of your book? There are many ways each of these companies reach their customers but the one thing they all have in ... Read More
Facebook Live Videos Build Your Ideal Audience
How to Strategically Use Facebook Live Videos to Build Your Ideal Audience Strategically using Facebook Live can build your audience (but there's work involved)! In my last blog, I provided tips on how you can leverage social media to promote your book: build your audience, be consistent, and be ... Read More
Your message can make or break your business!
Merriam-Webster definitions of "clear" and "message" Clear (adjective): Easily heard, easily visible, and free from obscurity or ambiguity: easily understood. Message (noun): A communication in writing, in speech, or by signals; an underlying theme or idea. We all know having a clear ... Read More