Connecting and Communicating With Your Audience, Part 5 When you read you become a better writer. But what does reading and writing have to do with connecting and communicating with your audience, you ask? When you read you gain knowledge and find inspiration. It doesn't matter what genre you read: ... Read More
Not Knowing Your Audience is Like Looking for a Needle in a Haystack
Connecting and Communicating With Your Audience, Part 4 Knowing your audience is key in your business. Have you ever felt all over the place when you're networking and people ask, "who is one person I can connect you with?" When we aren't CLEAR on who our audience is we dread the question. Be ... Read More
Language is More Than Just Words
Connecting and Communicating With Your Audience, Part 2 In Part 1 of this series, Connecting and Communicating with Your Audience, I discussed the importance of creating a CLEAR message in a concise manner - be thorough in your message without dragging out your point. Remember, no matter what ... Read More
Knowing Your Audience is Key to Business Survival
Audience: a group of listeners or spectators; a group of ardent admirers or devotees. Knowing your audience is key to your business' survival. Whether it's your book, your course, your coaching program... Today, I'm discussing why knowing your ideal audience is key to making your book your ... Read More
Who Is Your Ideal Audience?
How does P&G sell their latest Tide product? Who does Disney sell tickets their latest movie to? How does your local coffee shop bring in customers? How do you sell more copies of your book? There are many ways each of these companies reach their customers but the one thing they all have in ... Read More
Facebook Live Videos Build Your Ideal Audience
How to Strategically Use Facebook Live Videos to Build Your Ideal Audience Strategically using Facebook Live can build your audience (but there's work involved)! In my last blog, I provided tips on how you can leverage social media to promote your book: build your audience, be consistent, and be ... Read More
Your message can make or break your business!
Merriam-Webster definitions of "clear" and "message" Clear (adjective): Easily heard, easily visible, and free from obscurity or ambiguity: easily understood. Message (noun): A communication in writing, in speech, or by signals; an underlying theme or idea. We all know having a clear ... Read More
Sharing Knowledge: Speaking on Stage Is Both Exhilarating and Intimidating
"The human brain starts working the moment you are born and never stops until you stand up to speak in public." ~ George Jessel How can something be both exhilarating and intimidating? It's like the fine line between love and hate; you feel the thrill of exhilaration and the fear of intimidation at ... Read More