Social Media Planning, Writing, and Scheduling Doesn't Have to Be Stressful I don't know about you, but if I don't organize my thoughts, create a plan, and write my social media ahead of time, I fail to even do it. (As a business owner, did I just admit this?) Sadly, yes, but I've found a system ... Read More
Who Is Your Ideal Audience?
How does P&G sell their latest Tide product? Who does Disney sell tickets their latest movie to? How does your local coffee shop bring in customers? How do you sell more copies of your book? There are many ways each of these companies reach their customers but the one thing they all have in ... Read More
Social Media Marketing: Increasing Visibility for Authors
I get it, we've said it a million times but it does bear repeating once more. You must treat your book like an entrepreneur would treat their business. Social media marketing is one of the easiest ways authors can use their skills and story to increase their visibility. Make sure your book reaches ... Read More
Facebook Live Videos Build Your Ideal Audience
How to Strategically Use Facebook Live Videos to Build Your Ideal Audience Strategically using Facebook Live can build your audience (but there's work involved)! In my last blog, I provided tips on how you can leverage social media to promote your book: build your audience, be consistent, and be ... Read More