Connecting and Communicating With Your Audience, Part 5 When you read you become a better writer. But what does reading and writing have to do with connecting and communicating with your audience, you ask? When you read you gain knowledge and find inspiration. It doesn't matter what genre you read: ... Read More
Language is More Than Just Words
by Colleen Wietmarschen Leave a Comment
Connecting and Communicating With Your Audience, Part 2 In Part 1 of this series, Connecting and Communicating with Your Audience, I discussed the importance of creating a CLEAR message in a concise manner - be thorough in your message without dragging out your point. Remember, no matter what ... Read More
What kind of message are you sending?
by Colleen Wietmarschen Leave a Comment
Message is defined as a communication in writing, in speech, or by signals. Whether you're making slides for your presentation or you're putting your marketing materials together, your message must be CLEAR. People want to know what you can do for them or how you can solve their problem(s). Sounds ... Read More
The 4 Major Areas of a Unified Message
by Peter Wietmarschen Leave a Comment
What is your unified message? Earlier in the week, Monday to be exact, Colleen shared with us her tips to create a CLEAR message. But what exactly do we mean when we say message? Are we talking about a speech? Your book? Your website? Yes, all of that and more! What is your message then? Everything ... Read More