Connecting and Communicating With Your Audience, Part 4 Knowing your audience is key in your business. Have you ever felt all over the place when you're networking and people ask, "who is one person I can connect you with?" When we aren't CLEAR on who our audience is we dread the question. Be ... Read More
Editing: An Investment for Your Business
Connecting and Communicating With Your Audience, Part 3 Having a CLEAR message for your audience is necessary so they understand the WHO, WHAT, WHEN, WHERE, AND WHY. Editing is the process by which you make sure you are CLEAR on these 5 Ws. An editor is one of the most important professionals you ... Read More
Language is More Than Just Words
Connecting and Communicating With Your Audience, Part 2 In Part 1 of this series, Connecting and Communicating with Your Audience, I discussed the importance of creating a CLEAR message in a concise manner - be thorough in your message without dragging out your point. Remember, no matter what ... Read More
Be Concise – Your Audience Will Thank You!
Connecting and Communicating With Your Audience, Part 1 Concise: "Expressing or covering much in few words; brief in form but comprehensive in scope." One theme I've come across in my years of business is Bad Messaging Makes Businesses Broke. Statistics by NN/g Nielsen Norman Group state, ... Read More