How to make sure your media kit is heads above the rest!
What is a media kit and why do I need one? Your book is written. You want to find speaking gigs, be on talk shows, podcasts, or perhaps your goal is live TV. You never know who might want to take a look at your book or be interested in the topic of your book – event planners, bloggers, book retailers; podcast hosts, and the list goes on. The most important question for you to consider is: How is the press, reporter, producer and all these other people going to find you and write a story or interview you so people find out who you are as an author?
Answer: Because you have a dynamite media kit ready and it’s easy for them to find.
Media kits include information about you
A media kit is a valuable resource; an information packet for reporters, publishers, podcast hosts, radio hosts, and anyone else to quickly learn about you as an author and your author brand. They can also learn about your products (books and other items you sell) and access marketing materials and photos to use in stories they cover about you.
Your media kit represents you, your band, and your business
Media kits contain information about the author, the author’s brand, the business, etc. For our purposes, we’re going to discuss information an author would use in their media kit so not only the reporters and publishers and hosts…, but your audience learns about you as an author and your brand. They’ll discover this from the information you provide in your media kit documents some of which are listed below:
- Articles
- Author One Sheet
- Biography
- Book Description
- Fun Facts About You
and more!
You can see Colleen’s media page for an example of what might be included.
Your media kit is your online resume
Think of your media kit as your digital resume where members of the media and your ideal audience discover information about you as an author and your brand. This information separates you from others writing on the same topic. Your press kit makes it easy for busy reporters and publishers to access your information and answers questions they would normally ask you in person. Thus, they can research you, consider interviewing you, and even write a story about you without contacting you. How cool would that be?
Package Details!
You receive:
- 1-1/2-hour detailed consultation with Peter and/or Colleen via Zoom to discuss information needed for your media kit and how to best use your media kit to gain free media exposure
- Receive a preliminary questionnaire to cover background information and other pertinent information needed for your media kit
- Basic media kit written by Colleen and Peter including:
- Author One Sheet
- Author Long Bio (Up to 300 words – will be able to make short bio from this)
- 10 Fun Facts about Author
- 10 Interview Questions
- Email access to Peter and Colleen for changes and questions
- Detailed list of items for media kit and explanation
- One 30-minute follow-up call
Package Value: $699; You Pay: $199
To make sure we’re a fit for each other, set up a complimentary strategy session with Colleen and Peter, Your Literary Prose!
Why Colleen and Peter?
We’ve helped authors from writing press releases to writing one sheets to planning and writing their entire media kit documents and everything in between. Having your media kit ready and available on your author website when you receive the all-important call/email from a producer, reporter, blogger, etc., lessens your stress. The documents are all neat and tidy and ready to go. As we always tell our clients or groups when speaking with them – marketing starts as soon as you begin writing or better yet, before – don’t wait until the last minute.
After working with Peter and Colleen during my VIP Day, I decided to work with them through the comprehensive editing and publishing process for my book. They also worked with me on the initial marketing of my book (it is never too early to start).
I was not interested in doing all the “background work” and trusted Peter and Colleen to do what was needed for my book to be professionally published. When my original publishing date was delayed, they reworked the plan, advised me when tasks were needed to make my deadline, answered questions, put my mind at ease, and they made sure the tasks were completed for my launch date.”
Sandy Phillips Kirkham, Author/Speaker/Advocate
Colleen Wietmarschen’s investment in the quality of her service saved me from huge embarrassment. Because Colleen’s initiative went the extra distance to check the name spelling of individual’s cited in my book, gross errors were found and eliminated. Colleen’s specific knowledge, high standards and keen attention to detail bring comfort to anyone who wants to put forth a quality product. You are putting in so much of yourself, have Colleen polish your work to present it in its finest form.”
Ellen Seigel, LISW-S, Hypnotherapy/Psychotherapy
Craft Your Media Kit Today
Are you ready to:
- add your author media kit aka digital business card to your website so people who want to find out more information about you and your book can find it?
- land speaking gigs, in person, radio or podcast, so people find out more about you and your story?
- sell books and share your story with the world?
If so, let’s make sure your media kit is ready for your site and easy to access for people who want to find out more about you and your book and make sure it’s ready for you to send to inquiring minds who want to know more!
Package Details!
You receive:
- 1-1/2-hour detailed consultation with Peter and/or Colleen via Zoom to discuss information needed for your media kit and how to best use your media kit to gain free media exposure
- Receive a preliminary questionnaire to cover background information and other pertinent information needed for your media kit
- Basic media kit written by Colleen and Peter including:
- Author One Sheet
- Author Long Bio (Up to 300 words – will be able to make short bio from this)
- 10 Fun Facts about Author
- 10 Interview Questions
- Email access to Peter and Colleen for changes and questions
- Detailed list of items for media kit and explanation
- One 30-minute follow-up call
Package Value: $699; You Pay: $199
Click here to set up a 30-minute complimentary strategy session with Colleen and Peter and let’s see how we can work together so you’re ready when the media calls!